HOME LESS
HOME LESS is a poster campaign exploring homelessness through portrait
photography, bold colours, and large-scale text blocking.
Each poster is connected through a series of statements and questions exploring
themes such as visibility, food insecurity, instability, uncertainty, and public perception.
Together, they encourage audiences to recognise the individuals behind the
circumstances, look beyond face value, and question their own assumptions. By
fostering empathy and understanding, the campaign aims to inspire greater public
engagement with an issue that often remains overlooked within everyday urban life.
The focus was on communicating the message clearly and allowing readers to engage with the text first. By doing so, they could then form a connection between the words and the person behind the voice.